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General Sessions


Wednesday, October 16

Opening General Session Featuring Richard Montañez
8:30 AM – 10:00 AM

Richard will be sharing a unique yet dynamic presentation of his rise up the corporate ladder to one of PEPSICO’s Elite Vice Presidents from very humble means in which he refers to as "the beginning" - not the bottom.  Richard will share the secrets he used while being driven by passion and a quest for purpose that lead him to one of the biggest revelations he would ever come across in a lifetime. That revelation would go on to create a revolution that shook up and changed Corporate America forever, and the end result would be the birth of a billion-dollar product, also known as America’s favorite snack ...FLAMIN HOT CHEETOS...




Richard Montañez

Richard Montañez leads Multicultural Sales and Marketing across Pepsi North American divisions. Throughout his career, Montañez has held various senior roles through Pepsi and Frito Lay divisions. Montañez started his PepsiCo career at Frito-Lay in 1976 as a janitor and is recognized as the creator of the Flamin' Hotline of products, which have become a billion-dollar business and a cultural phenomenon. Recognized for his visionary leadership, ability to innovate and his commitment to diversity, he has received several notable awards and is often named one of the most influential Latinos in corporate America. 

Mr. Montañez is the only four-time recipient of the PepsiCo's Chairman's Award, the highest honor given to employees based on performance and work ethic. As a long-standing mentor and executive sponsor of PepsiCo's Latino and Hispanic employee group, Adelante, Montañez has supported and nurtured the careers of hundreds of PepsiCo employees. Montañez is also a committed philanthropist and founder of Onelite, a nonprofit that provides hundreds of high-need families within the United States with food and school supplies. He serves on several boards of directors and advisory boards. He was also the first Latino board member to serve on the board of the Southern Christian Leadership Conference (SCLC), an African-American civil rights organization, whose first president was Dr. Martin Luther King, Jr.

Montañez has been featured in TV and print outlets, such as Good Morning America. The Washington Post, Vanity Fair, Fortune, and Newsweek. His story is now the subject of a forthcoming biopic from Fox Searchlight Films. 

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Thursday, October 17

Industry Awards & General Session Featuring Robert Richman
8:30 AM – 10:30 AM

Built for Growth: The Values Based Company
Engaged employees are productive, efficient, and have a great time. This means low turnover, and highly motivated employees you don’t have to micro-manage. Values-based companies have employees who manage and motivate themselves.

Robert shares stories of the strength of the core values at (A company that became the #6 Best Place to Work in America and #1 in Customer Service), then shares the science behind why they work so well.

Once you learn the secrets behind how values work, you will know how to shape culture. Robert gives the group a process to use in discovering and then implementing the values across the organization.


Robert Richman

Robert Richman is the author of the Culture Blueprint, a systematic guide to building a high-performance workplace. He was a manager and culture strategist at and co-founded Zappos Insights, an innovative program focused on educating companies on the secrets behind its game-changing employee culture. He took Zappos Insights from an idea to a multimillion-dollar business line. Robert has spoken to and consulted for Google, Toyota, Eli Lilly, Whole Foods, Intuit and many other companies. He developed Xpill, a pill and process that helps people break through their own blocks and access the power of the unconscious mind. He's also a big fan of Improv comedy, the Muppets, and exceptional coffee. 

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